Suzy H // Identity Rebrand
With over 30 years experience in the beauty industry, Suzy H Skin Nutrition founder Suzy Heazlewood is an expert when it comes to skincare.
Designstein were approached by the company, who had launched their scientific based, clinical skincare range across Australia and New Zealand eight months prior. They needed to redesign and reposition the brand as a leading and trustworthy opposition to what was already out there.
The brief stipulated that the 26 labels across the range had to reflect the brand philosophy of 'no fancy packaging' and include a photo of founder Suzy Heazlewood - a recognisable face in this industry and a differentiator in the busy skincare market.
Designstein created a very clean, simple, minimal label design, reflecting the clinical nature of the products inside. Colour was kept to a bare minimum, featuring only a single coloured line across each product, categorising the products across the extensive range. The products contain high strength formulations but at a fraction of the price of other major brands, so this also influenced our design.