Storytellers // Brand Identity, Website and Advertising Collateral
Storytellers approached Designstein with their exciting and unique brief to create the branding and identity for their eco cycle tour company based in Rarotonga, in the Cook Islands, the first of its kind on the island.
The catalyst for the design solution was to keep the brand looking natural, with the logotype being designed as if one of the local shop owners lovingly hand painted a sign themselves. We developed complementary typography and a natural based colour palette for the brand to capture the relaxed nature that these islands are so famously known for, and to reflect the authentic, but fun nature of the tours.
The end result is a fresh yet not too unfamiliar look that stands out as a unique, fun activity for holiday goers.
Photography: Nior Photography