OneSpace Fitness // Brand Identity, Website, Signage and Advertising Collateral
UK based gym brand OneSpace Fitness approached us to refresh their brand to reflect their company’s growth and new offering.
Our research into this brand directed us to a great story of how the owner started his gym by simply taking fitness programs on the top of the Malvern Hills, a well known landmark in the area. We used this ‘one space’ as the inspiration behind the design of this exciting brand.
The logo incorporates not only links to the mountains, but the geometric shapes of the weights found in the gym, as well as the monument that sits atop the hills.
A library of brand images was created with art direction by Designstein, to use for the advertising and PR launch and for internal signage throughout the gym.