Colenso BBDO // Burger King Brand Marketing Guide
The team at Designstein were asked by Colenso BBDO to create the typographic cover for a marketing guide fit for a king - Burger King. The guide needed to have a modern look, without being too corporate.
After sinking a few Whoppers we used the mustard and sauce as the catalyst for their design. We filled a bunch of mustard and sauce bottles and began squirting.
The guide was distributed to every Burger King franchisee store owner in New Zealand and the mustard lettering was a big hit with the BK marketing team and franchisees involved.