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Niue Tourism // Behind The Scenes Film

Niue Tourism recently had the honour of hosting esteemed National Geographic photographer, Jonathan Irish.

Designstein were on island with Jonathan to art direct and capture him in his element.

We shot him in action and made a short behind the scenes film of his time in Niue. The film shows a romanticism and visceral experience for the viewer, void of all cliches one attributes to the Pacific. Along with photographs we took, the film formed strong content for social media, giving viewers a teaser and taste of what's to come.

This project is just the start of a wider strategy to refresh and reposition the Niue Tourism brand, showcasing this unique Pacific Island in a new light.